 |
| TOTAL AUDIENCE |
4,130,000 |
| MALE/FEMALE |
66.5%/33.5% |
| MEDIAN AGE |
43.8 |
| GRADUATED COLLEGE+ |
2,294,000 |
| MEDIAN HHI |
$95,711 |
| PROFESSIONAL/MANAGERIAL |
1,793,000 |
| TOP MANAGEMENT |
874,000 |
| Source: MRI Fall 2009 |
MENDELSOHN READER PROFILE:
| AUTHORITATIVE BUSINESS DECISION MAKERS |
Audience |
Comp % |
Index |
| C-TITLE |
355,000 |
23.0 |
133 |
| TOP MANAGEMENT |
375,000 |
24.3 |
147 |
| PROFESSIONAL/MANAGERIAL |
894,000 |
57.9 |
112 |
| PURCHASE DECISION MAKERS |
776,000 |
50.2 |
110 |
| GRADUATED COLLEGE + |
1,116,000 |
72.2 |
119 |
| HIGHLY SUCCESSFUL LEADERS WHO ARE MAKING MONEY |
| MEDIAN HHI |
$157,505 |
|
|
|
Audience |
Comp % |
Index |
| HHI $150,000+ |
842,000 |
54.5 |
134 |
| HHI $200,000+ |
477,000 |
30.9 |
167 |
| HHI $300,000+ |
237,000 |
15.3 |
209 |
| $500,000+ IN FINANCIAL ASSETS* |
884,000 |
57.2 |
145 |
| $1,000,000+ IN FINANCIAL ASSETS* |
564,000 |
36.5 |
177 |
| *Excludes principle residence |
| ...AND WHO HAVE SIGNIFICANT SPENDING POWER |
|
Spent in the last 12 months |
| CONSUMER ELECTRONICS (including computers, entertainment) |
$3.2 BILLION |
| LUXURY GOODS (including watches, jewelry, apparel, and accessories) |
$8.4 BILLION |
| TRAVEL (both personal and business) |
$11.6 BILLION |
| LIQUOR |
$1.1 BILLION |
| SERIOUS MARKET-MOVING INVESTORS |
| AVERAGE VALUE OF FINANCIAL ACCOUNTS (including principle residence) |
$1,183,150 |
|
| AVERAGE VALUE OF FINANCIAL ACCOUNTS (excluding principle residence) |
$650,043 |
|
|
Audience |
Index |
| 10+ INVESTMENT TRANSACTIONS IN THE PAST YEAR |
463,000 |
218 |
| USE OF BROKER IN THE PAST YEAR |
634,000 |
165 |
| Source: MMR 2009 |
